Zynga Buys The Flock Browser

On January 14, 2011, in Internet Marketing, SMO, by Ben Johnston

Zynga, creators of the popular/ annoying (depending on your perspective) series of Facebook games such as Farmville, Cityville and Mafia Wars, have completed their eighth purchase in seven months by buying the Flock browser.

Flock, “The Social Browser”, was originally built on the Firefox architecture but the latest version has utilised Google Chrome as its base and incorporates Facebook, Twitter, Linkedin, sharing of links and the ability to write blog posts directly from the sidebar. It can be considered a direct precursor to the much-hyped Rockmelt browser released late last year.

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