Facebook Campaign Takes Breast Cancer Viral

On October 6, 2010, in Internet Marketing, SMO, by Ben Johnston

You may have been confused (or perhaps disturbed) when looking at your Facebook news feed over the last couple of days and seeing a number of your female friends declaring that they “like it on” a range of common household places like the washing machine, the table, the floor etc.

As traumatised as you may have been by your mum saying she likes it on the stairs, the subject of these status updates is not actually related to their favourite place to get it on, it’s actually a breast cancer awareness campaign and refers to a woman’s favourite place to put her handbag, although that’s probably a big part of why this campaign has gone viral so quickly.

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Journalist Uses Twitter To Break a Major Story

On September 7, 2010, in SMO, by Ben Johnston

One of the main criticisms of Twitter is that the signal to noise ratio isn’t the greatest – for every great insight or celebrity scandal posted, there are a thousand posts which aren’t what you’d describe as amazing literature. That said, the instantly updating nature and access to a large audience does mean that the microblogging phenom is perfectly suited to breaking stories, and this function was utilised to great effect recently by journalist Adam Penenberg.

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Facebook Awarded Searching Behaviour Patent

On September 1, 2010, in SMO, by Ben Johnston

Search results based on your social circle has become something of a hot topic of late, but a new patent has awarded Facebook the ownership of this.

Specifically, the patent acquired by the leading social network covers ‘ranking search results based on the frequency of clicks on the search results by members of a social network who are within a predetermined degree of separation’. What this means for you is that your search results in Facebook – sponsored or organic – may become influenced by the way in which your friends behave on there; what they ‘like’, what groups they belong to, what applications they use and who they are friends with.

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Keep Your Privacy In The Fridge

On August 26, 2010, in SMO, by Ben Johnston

Facebook’s constant drive towards making all of your data public means that the world’s largest social media site probably isn’t the best platform for you to share those photographs of you kissing the boss’s daughter, but the modern web has created a mindset which means that we just have to tell people and show them the pictures when something like that happens.

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Rumours Of New Google Social Media Platform Gather Momentum

On July 1, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

The web is currently abuzz with rumours that Google are developing a social network called ‘Google Me’ that will attempt to challenge undoubted market leaders Facebook. The development has been predicted by Digg founder Kevin Rose and further weight has been thrown behind the information by former Facebook CTO Adam D’Angelo.

Rose claimed on Twitter to have received the information from a ‘very credible source’, writing ‘Google to launch Facebook competitor very soon.’ Google are yet to officially comment on the rumour, but D’Angelo added further credence to the story by answering a question on Q&A service Quora stating: ‘This is not a rumour. This is a real project.’

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The Daily Mail Falls Foul of Social Media with the iPhone 4

On June 28, 2010, in SMO, by Ben Johnston

UK newspaper the Daily Mail released an article yesterday, claiming that there was going to be a recall of Apple’s new iPhone 4 in the wake of the ongoing signal problem and other issues which seem to be marring an otherwise successful release. The Daily Mail’s source? Steve Jobs’ Twitter account. At least that’s what they thought.

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Banks Must Be Careful When Using Social Media

On June 21, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

The Financial Services Authority (FSA) has warned banks and companies providing financial services that they must comply with advertising rules when using social media such as Facebook. The warning comes after the FSA conducted a study examining the communication between financial services companies and their customers.

The findings suggested that the way in which some companies have used social media channels has lacked compliance with industry rules. As a result of these discoveries, the watchdog has warned financial firms that Twitter may not be a suitable medium for them to communicate with current and potential customers, particularly given that it limits the number of characters in a ‘tweet’, making it difficult for companies to include balanced and sufficient information.

AOL Find Seller For Bebo

On June 16, 2010, in Internet Marketing, SMO, by Ben Johnston

Struggling social networking site Bebo looks set for a change of hands after sources close to AOL revealed that the internet giants were close to agreeing its sale. AOL announced in April that they would be looking to either sell or shut down the site and it was believed that a fruitless search for a buyer was already well under way at that stage.

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Farmville Creator Raises More Funding

On June 16, 2010, in Internet Marketing, SMO, by Jamie Bennett

Zynga, creators of one of the more ‘controversial’ aspects of Facebook, the social games like ‘Farmville’ and other popular titles like Mafia Wars, Cafe World and just about everything else that fills up your news feed have raised another $147 million in funding from Softbank, a telecommunications and media group from Japan.

The game creators and the media conglomerate have combined forces to spread these popular games throughout the Asian markets, focussing on mobile devices. This is definitely an intelligent move as the mobile phone is the primary source of internet access for many Japanese consumers.

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Social Media – here to stay

On June 14, 2010, in SMO, by Ben Johnston

The internet age is in full flight. There are few companies these days who don’t appear somewhere on the internet in the present day and age whether it is on Facebook, Twitter or one of the other forms of social media. Where there was initially a reluctance to get involved in social media networking as it was considered a fad, companies are only too aware of the advertising and marketing benefits that can be achieved through a careful planned and managed social media campaign.

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