Today’s the last post in our SEO Boot Camp series and we’re going to have a little bit of a wrap up of it all and reinforce what we’ve been saying all along: what matters with your search engine optimisation – and indeed your internet marketing campaign as a whole – is the money.
Very few businesses enter into any kind of web campaign without there being some hope of fiscal reward, but it’s easy to lose sight of that and focus on the particulars without seeing the big picture. Unless you’re running an experiment or using your site for something else, money is what matters and letting yourself get caught up in the minutiae of specific aspects when you’re ROI is good is simply counter-productive.
Continuing our series of SEO Boot Camp posts, we’re going to discuss another commonly held misconception in the industry and tell you something that a lot of webmasters probably won’t want to hear: forget about Page Rank.
It’s very easy to get sucked into the Page Rank game and believe that the higher it is, the better your site is, or the better your rankings will be or the more magic beans that you will be given when the goodly gypsy comes a-visiting next time. Simply put, it doesn’t work like that.
This might cause a bit of a stir amongst any search engine optimisation people reading this, but we’re going to say it anyway: positions aren’t everything. That felt so good I’m going to say it again. Positions. Aren’t. Everything.
Now obviously, this isn’t throwing the baby out with the bathwater and saying that SEO is a worthless component of your internet marketing campaign – of course it’s not, it’s hugely important – but by the same token, it’s very easy to get so fixated on your positions in Google that you miss out what your search engine optimisation is really doing for you.
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