There’s Probably No Need To Worry About The Ubiquitous Search Engine Going Anywhere For The Foreseeable Future – After All, People Don’t ’search’ These Days, They ‘Google’ When They Want To Find Something. However, Following On From Yesterday’s Announcement That They Were Pulling The Plug On Wave, It’s Possible To Think That The Steps They Have Taken Into Leading The Cloud-based Medium Could Be A Mistake.
The continued emergence of new media over old looks set to continue, with internet advertising set to overtake newspaper advertising as the second most popular medium for companies looking to market their products or services.
These figures are always judged by the amount of spending on each particular medium. Global accountancy firm PricewaterhouseCoopers have estimated that by 2014, spending on internet advertising will surpass 65 poundsm, making it a more popular medium than newspapers. This will mean that only the amount spent on TV advertising will exceed what is being allocated to marketing online.
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