We’ve all been spammed before and needless to say, it’s both unpleasant and mightily annoying. Fortunately, email providers are slowly becoming more sophisticated in terms of blocking spam from ever reaching our inbox. Nonetheless, getting advertising rammed down our throats 24/7 can tend to be an unfortunate bi-product of surfing the internet.
One major frustration regarding spam amongst internet marketing experts is not only the unethical, black hat approach that spammers take, but also the amateurish content they use and the novice methods they employ. The most infuriating part for those in the know about opening up a spam message in their inbox is the dreadful quality of writing and lack of marketing knowledge that some of these spammers display. Sentences such as ‘would you like great opportunity?’ are far from rare, and attempting to market Viagra pills with lewd comments isn’t unusual either.
A global event that attracts as much interest at the FIFA 2010 World Cup is bound to have a far reaching effect. Much like the sport of football, the internet is a powerful global commodity and the two will be very much entwined for the next month, with internet marketing set to alter to accommodate the football boom.
For the next month, football will sell products and this is sure to have an influence on marketing techniques. Companies are likely to introduce special ‘World Cup offers’, capitalising on the interest in the tournament by drawing people in with football-related deals and freebies. Even cynically taking advantage of national patriotism can be effective, with a St George’s flag idly slug onto the corner of a web page helping your company appeal to the nation’s football fans.
Recent Comments