A new study from the Pew Research Centre is reporting that the internet has surpassed television as the dominant national and international news source for the young adult (18-29 year-old) demographic.
According to the study, 65% of people under 30 declared the internet as their main source for news, almost doubling the 34% figure of 2007. The other demographics, while not as pronounced, do show a similar trend, with television’s prominence dropping quite dramatically in some areas.
Good morning and welcome to another entry in our SEO Boot Camp Series. Today, we’re going to reinforce something that everyone who engages in any marketing of any kind should know, but seem to think that doesn’t necessary apply to the internet: search engine optimisation is not an instant process and patience is required.
Internet Marketing Takes Time
We can’t really blame people for expecting quick results when they start planning their internet marketing campaign – the internet has bred a culture of immediacy. We blog, we share pictures and video, we update the minutiae of our lives and we do all of this as and when we like – why shouldn’t our search engine optimisation campaign work the same way?
Over the 12 months leading up to May 2010, the number of British internet users swelled by five percent, with the over fifties accounting for a large chunk of that growth. This data is likely to have implications for businesses using search engine optimisation techniques, as a new target audience is emerging. This is great news for those companies whose products or services are already marketed with the older generation mind, but other businesses may have to revaluate their marketing methods.
There are a lot of elements to marketing a website successfully. Whether you’re selling products with an ecommerce site, trying to generate enquiries or running a blog or news site, search engine optimisation or SEO should be a major consideration when it comes to how you tackle your campaign.
The UK economy has been showing signs of recovery of late, but we’re not out of the woods yet. The latest budget – the first from the Conservative/ Lib-Dem coalition is expected to cause a few tax rises and these could well affect your business.
In times like these, it’s usually a good idea to do the best you can to spend money and time building up your brand rather than spending a lot more money opening new stores or locations and trying to expand in the physical sense. The easiest way to do this is to hire a professional internet marketing group to manage your online presence, funnelling more and more traffic towards your site, helping to improve your conversion rates, spreading the word with some social media and press releases and of course, helping your site reach those all important positions in Google.
The continued emergence of new media over old looks set to continue, with internet advertising set to overtake newspaper advertising as the second most popular medium for companies looking to market their products or services.
These figures are always judged by the amount of spending on each particular medium. Global accountancy firm PricewaterhouseCoopers have estimated that by 2014, spending on internet advertising will surpass 65 poundsm, making it a more popular medium than newspapers. This will mean that only the amount spent on TV advertising will exceed what is being allocated to marketing online.
Struggling social networking site Bebo looks set for a change of hands after sources close to AOL revealed that the internet giants were close to agreeing its sale. AOL announced in April that they would be looking to either sell or shut down the site and it was believed that a fruitless search for a buyer was already well under way at that stage.
Zynga, creators of one of the more ‘controversial’ aspects of Facebook, the social games like ‘Farmville’ and other popular titles like Mafia Wars, Cafe World and just about everything else that fills up your news feed have raised another $147 million in funding from Softbank, a telecommunications and media group from Japan.
The game creators and the media conglomerate have combined forces to spread these popular games throughout the Asian markets, focussing on mobile devices. This is definitely an intelligent move as the mobile phone is the primary source of internet access for many Japanese consumers.
Internet Marketing
Welcome to High Position’s new Internet Marketing site where we will be bringing you all the news from the worlds of SEO, PPC, SMO and CRO and combining it with expert opinion and a touch of that inimitable High Position humour.
Internet Marketing is a fast moving industry and we are committed to helping you get the most out of your campaign by bringing you all the information that you need when you need it. Whether you’ve taken an integrated approach or are concentrating purely on search engine optimisation, pay per click, social media or conversion rate optimisation, we will bring you the news, opinions and tips and tricks that matter from the people in the know.
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