Zynga, creators of the popular/ annoying (depending on your perspective) series of Facebook games such as Farmville, Cityville and Mafia Wars, have completed their eighth purchase in seven months by buying the Flock browser.
Flock, “The Social Browser”, was originally built on the Firefox architecture but the latest version has utilised Google Chrome as its base and incorporates Facebook, Twitter, Linkedin, sharing of links and the ability to write blog posts directly from the sidebar. It can be considered a direct precursor to the much-hyped Rockmelt browser released late last year.
Zynga, creators of one of the more ‘controversial’ aspects of Facebook, the social games like ‘Farmville’ and other popular titles like Mafia Wars, Cafe World and just about everything else that fills up your news feed have raised another $147 million in funding from Softbank, a telecommunications and media group from Japan.
The game creators and the media conglomerate have combined forces to spread these popular games throughout the Asian markets, focussing on mobile devices. This is definitely an intelligent move as the mobile phone is the primary source of internet access for many Japanese consumers.
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