LinkedIn Passes the $2 Billion Mark

On August 3, 2010, in SMO, by Ben Johnston

Bloomberg are reporting that business-based social network LinkedIn is now worth more than $2 billion after recent outside investments.

The report states that hedge fund Tiger Global Management invested $20 million for an approximately 1% stake in the platform, paying $21.50 per share. SharesPost – an online privately held company marketplace – states that LinkedIn has 105 million shares left. Doing the maths leads us to a figure of $2.26 billion.

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Why SEO Is Essential to your Internet Marketing Success

On June 29, 2010, in SEO, by Ben Johnston

There are a lot of elements to marketing a website successfully. Whether you’re selling products with an ecommerce site, trying to generate enquiries or running a blog or news site, search engine optimisation or SEO should be a major consideration when it comes to how you tackle your campaign.

Farmville Creator Raises More Funding

On June 16, 2010, in Internet Marketing, SMO, by Jamie Bennett

Zynga, creators of one of the more ‘controversial’ aspects of Facebook, the social games like ‘Farmville’ and other popular titles like Mafia Wars, Cafe World and just about everything else that fills up your news feed have raised another $147 million in funding from Softbank, a telecommunications and media group from Japan.

The game creators and the media conglomerate have combined forces to spread these popular games throughout the Asian markets, focussing on mobile devices. This is definitely an intelligent move as the mobile phone is the primary source of internet access for many Japanese consumers.

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