Conversion Rate Optimisation

CRO is an exciting new service is the practise by which a consultant can make your website work better. There are only a handful of Google Optimizer certified companies in the UK and High Position are proud to be one of them.

Combining your internet marketing campaign with some CRO is an excellent way to ensure that all the traffic that you’ve pushed towards your site does what it is you want it to – convert visitors into either customers or enquiries.

What Is Conversion Rate Optimisation?

But how does CRO work? No one really knows. OK, that’s not strictly true, but it’s definitely a service that seems to be a little mysterious due to how new it is.

In a nutshell, CRO is based around the idea that nothing is certain; you may have a lovely site design (or a design that you think is lovely, at least), but are you convinced that people know where to click when they want to buy something? Can they really see that contact number? Is your content in the right tone? Are you sure about that? A Conversion Rate Optimisation consultant will test all of these – and other – aspects of your site against others and you should come out with a site that is as clear as can be for users, making sure that they know what offers you’ve got, what you can do for them, how to get in touch with you and will guide them completely through the checkout process.

Essentially, a website which is optimised for conversions will encourage users to stay on your site long enough to learn what it is you do and either get in touch or buy something – it’s easy to see why that’s a useful aspect of any good internet marketing campaign.

Integrated Marketing

Everyone knows that there’s no point putting all your eggs in one basket when it comes to the marketing game. You can’t just have a social media presence and hope for the best, you can have the best search engine positions in the world but if people don’t know where they’re looking on your site, it’s not going to help you much. Ultimately, everything should be combined into a solid integrated marketing campaign, radio and TV to point people to the website, the website to direct them to the phones, emails or shopping basket and so on. CRO can be an excellent way to ensure that once the traffic is there, it does what you want it to – converts into enquiries or sales.

Below is a video which explains what Conversion Rate Optimisation is via the medium of bees.