Zynga Buys The Flock Browser

On January 14, 2011, in Internet Marketing, SMO, by Ben Johnston

Zynga, creators of the popular/ annoying (depending on your perspective) series of Facebook games such as Farmville, Cityville and Mafia Wars, have completed their eighth purchase in seven months by buying the Flock browser.

Flock, “The Social Browser”, was originally built on the Firefox architecture but the latest version has utilised Google Chrome as its base and incorporates Facebook, Twitter, Linkedin, sharing of links and the ability to write blog posts directly from the sidebar. It can be considered a direct precursor to the much-hyped Rockmelt browser released late last year.

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Internet Becomes Main News Source for 18-29 Year-Old Americans

On January 5, 2011, in Internet Marketing, by Ben Johnston

A new study from the Pew Research Centre is reporting that the internet has surpassed television as the dominant national and international news source for the young adult (18-29 year-old) demographic.

According to the study, 65% of people under 30 declared the internet as their main source for news, almost doubling the 34% figure of 2007. The other demographics, while not as pronounced, do show a similar trend, with television’s prominence dropping quite dramatically in some areas.

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