Rumours Of New Google Social Media Platform Gather Momentum

On July 1, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

The web is currently abuzz with rumours that Google are developing a social network called ‘Google Me’ that will attempt to challenge undoubted market leaders Facebook. The development has been predicted by Digg founder Kevin Rose and further weight has been thrown behind the information by former Facebook CTO Adam D’Angelo.

Rose claimed on Twitter to have received the information from a ‘very credible source’, writing ‘Google to launch Facebook competitor very soon.’ Google are yet to officially comment on the rumour, but D’Angelo added further credence to the story by answering a question on Q&A service Quora stating: ‘This is not a rumour. This is a real project.’

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The Daily Mail Falls Foul of Social Media with the iPhone 4

On June 28, 2010, in SMO, by Ben Johnston

UK newspaper the Daily Mail released an article yesterday, claiming that there was going to be a recall of Apple’s new iPhone 4 in the wake of the ongoing signal problem and other issues which seem to be marring an otherwise successful release. The Daily Mail’s source? Steve Jobs’ Twitter account. At least that’s what they thought.

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FTC Resolves Twitter Security Investigation

On June 28, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

Twitter have agreed to implement a series of suggestions made by the U.S. Federal Trade Commission after two major security incidents forced the FTC to investigate the company’s security practices. Following incidents last year that resulted in a total of 55 Twitter accounts being hacked into and screenshots of the social network’s admin panel being leaked, the FTC began an enquiry and having made recommendations to Twitter, they have announced that the enquiry is officially closed.

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Critical Issues Hit New iPhone 4

On June 24, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

Early iPhone 4 customers have discovered that Apple’s new gadget has arrived with some issues that are causing many to complain. The major problems that new owners of the latest iPhone model have noted will be of real concern to Apple, with several citing reception and display issues as major flaws in the new design.

A host of technology websites are receiving reports from the new model’s first batch of owners that the screen of the iPhone 4 is susceptible to a yellow tint; a problem that Apple have been forced to deal with before with the 27-inch Mac. The much talked about ‘retina display’ can apparently experience a small yellow discolouration in one corner, which then appears more like a thin line when the phone is tilted.

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YouTube Defeats Viacom in $1 Billion Lawsuit

On June 24, 2010, in SMO, by Ben Johnston

The three year long case between social video phenomenon YouTube and American broadcasting giant Viacom has finally come to a close with the judge ruling that YouTube is indeed protected under the DMCA (Digital Millennium Copyright Act), meaning that they are not liable for the $1 billion that Viacom sued them for.

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Banks Must Be Careful When Using Social Media

On June 21, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

The Financial Services Authority (FSA) has warned banks and companies providing financial services that they must comply with advertising rules when using social media such as Facebook. The warning comes after the FSA conducted a study examining the communication between financial services companies and their customers.

The findings suggested that the way in which some companies have used social media channels has lacked compliance with industry rules. As a result of these discoveries, the watchdog has warned financial firms that Twitter may not be a suitable medium for them to communicate with current and potential customers, particularly given that it limits the number of characters in a ‘tweet’, making it difficult for companies to include balanced and sufficient information.

AOL Find Seller For Bebo

On June 16, 2010, in Internet Marketing, SMO, by Ben Johnston

Struggling social networking site Bebo looks set for a change of hands after sources close to AOL revealed that the internet giants were close to agreeing its sale. AOL announced in April that they would be looking to either sell or shut down the site and it was believed that a fruitless search for a buyer was already well under way at that stage.

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Farmville Creator Raises More Funding

On June 16, 2010, in Internet Marketing, SMO, by Jamie Bennett

Zynga, creators of one of the more ‘controversial’ aspects of Facebook, the social games like ‘Farmville’ and other popular titles like Mafia Wars, Cafe World and just about everything else that fills up your news feed have raised another $147 million in funding from Softbank, a telecommunications and media group from Japan.

The game creators and the media conglomerate have combined forces to spread these popular games throughout the Asian markets, focussing on mobile devices. This is definitely an intelligent move as the mobile phone is the primary source of internet access for many Japanese consumers.

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Social Media – here to stay

On June 14, 2010, in SMO, by Ben Johnston

The internet age is in full flight. There are few companies these days who don’t appear somewhere on the internet in the present day and age whether it is on Facebook, Twitter or one of the other forms of social media. Where there was initially a reluctance to get involved in social media networking as it was considered a fad, companies are only too aware of the advertising and marketing benefits that can be achieved through a careful planned and managed social media campaign.

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