Zynga Buys The Flock Browser

On January 14, 2011, in Internet Marketing, SMO, by Ben Johnston

Zynga, creators of the popular/ annoying (depending on your perspective) series of Facebook games such as Farmville, Cityville and Mafia Wars, have completed their eighth purchase in seven months by buying the Flock browser.

Flock, “The Social Browser”, was originally built on the Firefox architecture but the latest version has utilised Google Chrome as its base and incorporates Facebook, Twitter, Linkedin, sharing of links and the ability to write blog posts directly from the sidebar. It can be considered a direct precursor to the much-hyped Rockmelt browser released late last year.

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Facebook Campaign Takes Breast Cancer Viral

On October 6, 2010, in Internet Marketing, SMO, by Ben Johnston

You may have been confused (or perhaps disturbed) when looking at your Facebook news feed over the last couple of days and seeing a number of your female friends declaring that they “like it on” a range of common household places like the washing machine, the table, the floor etc.

As traumatised as you may have been by your mum saying she likes it on the stairs, the subject of these status updates is not actually related to their favourite place to get it on, it’s actually a breast cancer awareness campaign and refers to a woman’s favourite place to put her handbag, although that’s probably a big part of why this campaign has gone viral so quickly.

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Foursquare Down For Over Nine Hours

On October 5, 2010, in Internet Marketing, SMO, by Ben Johnston

Foursquare, the leading geolocation-based social networking game was the subject of much ire yesterday with its user base after a server issue had led to it being unavailable for over nine hours.

Although the service is back online now, there has been no official word on what the cause of the issue was or how it was resolved. The service has reached widespread adoption in the US and is often used to arrange social gatherings and is being leveraged by businesses offering discounts and such forth for regular visitors, but hasn’t quite reached the same level of usage in the UK just yet.

 

Journalist Uses Twitter To Break a Major Story

On September 7, 2010, in SMO, by Ben Johnston

One of the main criticisms of Twitter is that the signal to noise ratio isn’t the greatest – for every great insight or celebrity scandal posted, there are a thousand posts which aren’t what you’d describe as amazing literature. That said, the instantly updating nature and access to a large audience does mean that the microblogging phenom is perfectly suited to breaking stories, and this function was utilised to great effect recently by journalist Adam Penenberg.

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Facebook Awarded Searching Behaviour Patent

On September 1, 2010, in SMO, by Ben Johnston

Search results based on your social circle has become something of a hot topic of late, but a new patent has awarded Facebook the ownership of this.

Specifically, the patent acquired by the leading social network covers ‘ranking search results based on the frequency of clicks on the search results by members of a social network who are within a predetermined degree of separation’. What this means for you is that your search results in Facebook – sponsored or organic – may become influenced by the way in which your friends behave on there; what they ‘like’, what groups they belong to, what applications they use and who they are friends with.

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Keep Your Privacy In The Fridge

On August 26, 2010, in SMO, by Ben Johnston

Facebook’s constant drive towards making all of your data public means that the world’s largest social media site probably isn’t the best platform for you to share those photographs of you kissing the boss’s daughter, but the modern web has created a mindset which means that we just have to tell people and show them the pictures when something like that happens.

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Will Google’s Life in the Cloud Be It’s Undoing?

On August 5, 2010, in Internet Marketing, SMO, by Ben Johnston

There’s Probably No Need To Worry About The Ubiquitous Search Engine Going Anywhere For The Foreseeable Future – After All, People Don’t ’search’ These Days, They ‘Google’ When They Want To Find Something. However, Following On From Yesterday’s Announcement That They Were Pulling The Plug On Wave, It’s Possible To Think That The Steps They Have Taken Into Leading The Cloud-based Medium Could Be A Mistake.

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LinkedIn Passes the $2 Billion Mark

On August 3, 2010, in SMO, by Ben Johnston

Bloomberg are reporting that business-based social network LinkedIn is now worth more than $2 billion after recent outside investments.

The report states that hedge fund Tiger Global Management invested $20 million for an approximately 1% stake in the platform, paying $21.50 per share. SharesPost – an online privately held company marketplace – states that LinkedIn has 105 million shares left. Doing the maths leads us to a figure of $2.26 billion.

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New Viral Facebook Scams Are Coming for Your Data

On July 28, 2010, in Internet Marketing, SMO, by Ben Johnston

If all the years of hammering the importance of internet security home have taught us anything, it’s that people simply never learn.

That’s probably a slightly harsh assessment – after all, there are new users taking to the internet every day, from youngsters to grandparents – but it can still be a little surprising to see people falling for very similar scams on Facebook over and over again. Today, a new wave of the “Shocking Video” style links is doing the rounds on the popular social networking site and despite the similarity to previous scams, people are still clicking the links.

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Apple Set To Release Software To ‘Fix’ iPhone 4 Glitch

On July 2, 2010, in Internet Marketing, SMO, by Nicholas Woolnough

The good news is that Apple have noted the complaints about the loss of signal on the iPhone 4 and will be issuing a software fix in a couple of weeks. The bad news is that Steve Jobs believes that the loss of reception isn’t the problem – the iPhone is actually displaying more signal bars than it should be in the first place.

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