Internet Marketing
Welcome to High Position’s new Internet Marketing site where we will be bringing you all the news from the worlds of SEO, PPC, SMO and CRO and combining it with expert opinion and a touch of that inimitable High Position humour.
Internet Marketing is a fast moving industry and we are committed to helping you get the most out of your campaign by bringing you all the information that you need when you need it. Whether you’ve taken an integrated approach or are concentrating purely on search engine optimisation, pay per click, social media or conversion rate optimisation, we will bring you the news, opinions and tips and tricks that matter from the people in the know.
Last week, Julian Assange – founder of controversial news site WikiLeaks – was accused of rape. Although the charges were dropped just hours later, a quote from Assange via Al-Jazeera claimed that the allegations were part of a “smear campaign” against him.
This of course comes off the back of the flak the site drew just a short time before for their releasing over 70,000 secret military documents regarding the war in Afghanistan with 15,000 “more explosive” files left to reveal. Assange has stated on his Twitter account that he feels certain agencies including the Pentagon are trying to prevent this and are using “dirty tricks” to do so.
We’ve all seen those CAPTCHA codes on websites – whether you’re trying to submit a link to a social bookmarking platform or you’re signing up for a service, they all seem to want us to prove we’re human in an effort to defeat the spambots. Although they can sometimes be annoying and difficult to read, they’re a necessary evil in today’s spam-filled climate, but they’re not foolproof and sometimes bots can break even the most convoluted of these codes.
There’s Probably No Need To Worry About The Ubiquitous Search Engine Going Anywhere For The Foreseeable Future – After All, People Don’t ’search’ These Days, They ‘Google’ When They Want To Find Something. However, Following On From Yesterday’s Announcement That They Were Pulling The Plug On Wave, It’s Possible To Think That The Steps They Have Taken Into Leading The Cloud-based Medium Could Be A Mistake.
If all the years of hammering the importance of internet security home have taught us anything, it’s that people simply never learn.
That’s probably a slightly harsh assessment – after all, there are new users taking to the internet every day, from youngsters to grandparents – but it can still be a little surprising to see people falling for very similar scams on Facebook over and over again. Today, a new wave of the “Shocking Video” style links is doing the rounds on the popular social networking site and despite the similarity to previous scams, people are still clicking the links.
The dust from last week’s war of words between Wordpress founder Matt Mullenweg and Chris Pearson, creator of the hugely popular proprietary theme Thesis appears to have settled, and all without any lawyers making any money.
Thesis, which was being sold for $87 under a proprietary license rather than the GPL (General Public License) despite using Wordpress’s GPL-managed plugin API, drew Wordpress’s ire after a Mixergy interview where Pearson discussed the financial success he’d seen from selling his theme under a general commercial license. A huge storm ensued on Twitter, blogs and a range of other platforms between users on both sides and the creators themselves. There was even a streaming webcam/ VOIP chat hosted on Mixergy between the two hosted by Andrew Warner.
Today’s the last post in our SEO Boot Camp series and we’re going to have a little bit of a wrap up of it all and reinforce what we’ve been saying all along: what matters with your search engine optimisation – and indeed your internet marketing campaign as a whole – is the money.
Very few businesses enter into any kind of web campaign without there being some hope of fiscal reward, but it’s easy to lose sight of that and focus on the particulars without seeing the big picture. Unless you’re running an experiment or using your site for something else, money is what matters and letting yourself get caught up in the minutiae of specific aspects when you’re ROI is good is simply counter-productive.
Good morning and welcome to another entry in our SEO Boot Camp Series. Today, we’re going to reinforce something that everyone who engages in any marketing of any kind should know, but seem to think that doesn’t necessary apply to the internet: search engine optimisation is not an instant process and patience is required.
Internet Marketing Takes Time
We can’t really blame people for expecting quick results when they start planning their internet marketing campaign – the internet has bred a culture of immediacy. We blog, we share pictures and video, we update the minutiae of our lives and we do all of this as and when we like – why shouldn’t our search engine optimisation campaign work the same way?
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