Internet Marketing
Welcome to High Position’s new Internet Marketing site where we will be bringing you all the news from the worlds of SEO, PPC, SMO and CRO and combining it with expert opinion and a touch of that inimitable High Position humour.
Internet Marketing is a fast moving industry and we are committed to helping you get the most out of your campaign by bringing you all the information that you need when you need it. Whether you’ve taken an integrated approach or are concentrating purely on search engine optimisation, pay per click, social media or conversion rate optimisation, we will bring you the news, opinions and tips and tricks that matter from the people in the know.
Zynga, creators of the popular/ annoying (depending on your perspective) series of Facebook games such as Farmville, Cityville and Mafia Wars, have completed their eighth purchase in seven months by buying the Flock browser.
Flock, “The Social Browser”, was originally built on the Firefox architecture but the latest version has utilised Google Chrome as its base and incorporates Facebook, Twitter, Linkedin, sharing of links and the ability to write blog posts directly from the sidebar. It can be considered a direct precursor to the much-hyped Rockmelt browser released late last year.
A new study from the Pew Research Centre is reporting that the internet has surpassed television as the dominant national and international news source for the young adult (18-29 year-old) demographic.
According to the study, 65% of people under 30 declared the internet as their main source for news, almost doubling the 34% figure of 2007. The other demographics, while not as pronounced, do show a similar trend, with television’s prominence dropping quite dramatically in some areas.
Mozilla’s famed creative director Aza Raskin is leaving the organisation behind Firefox to bring a ‘design renaissance’ to the health care industry.
Raskin has been with Mozilla since 2008 after being hired away from Humanized – the design company that he co-founded – and has become one of the leading names in his field, being the driving force behind many of Mozilla’s most successful and prominent projects such as Firefox for Mobile, Tab Candy and Ubiquity. From the first of January, however, these skills will be at the disposal of Massive Health, his new startup which he hopes will help to push the healthcare industry in the right direction, with products and services redesigned to be “Responsive to human needs and considerate of human frailties”.
It seems that even after stumbling in their $5.3 billion Groupon takeover attempt, Google’s chequebook will not be deterred. On Monday it was announced that the search giant had purchased mobile-payment startup Zetawire.
Not a great deal is known about Zetawire due to how early they were in their development cycle, but what we do know is that they have a patent for “mobile banking, advertising, identity management, credit card and mobile coupon transaction processing” – everything you need to turn your phone into a credit card, basically.
The internet is rife today with reports that Google has bought popular local deals site Groupon for a tidy sum of $2.5 billion.
The reports – which are unconfirmed at the time of writing – come on the tail of the persisting rumours of Google showing interest after Yahoo’s attempted $2-3 billion acquisition fell apart earlier this year. Groupon is one of the big internet success stories of recent times and with Google’s increasing moves into localised search and business, the merger would certainly make sense.
The battle for supremacy in the IE alternative arena between Google Chrome and reigning champion Mozilla Firefox has been heating up as of late. Although Chrome has been gaining, Firefox still maintains a significant lead, but the recent announcement of the Chrome Web Store where users could purchase HTML5 apps including games and play them from their browser seemed that it might give Google’s platform the edge.
Then Mozilla announced theirs yesterday. The project that they’re referring to as a “prototype of an Open Web App Ecosystem” would seem to be a direct competitor for the Chrome Web Store and in many ways, this could be the decider in who wins in this generation of the browser wars.
Foursquare, the leading geolocation-based social networking game was the subject of much ire yesterday with its user base after a server issue had led to it being unavailable for over nine hours.
Although the service is back online now, there has been no official word on what the cause of the issue was or how it was resolved. The service has reached widespread adoption in the US and is often used to arrange social gatherings and is being leveraged by businesses offering discounts and such forth for regular visitors, but hasn’t quite reached the same level of usage in the UK just yet.
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